American Experience

Trailer | Riveted: The History of Jeans

Preview: Season 34 Episode 1 | 1m 45s | Video has closed captioning.

Discover the fascinating story of this iconic American garment. From their roots in slavery to the Wild West, hippies, high fashion and hip-hop, jeans are the fabric on which the history of American ideology and politics is writ large.

Aired: 02/07/22

Rating: NR

Problems Playing Video? | Closed Captioning

Corporate sponsorship for American Experience is provided by Liberty Mutual Insurance. Major funding by the Alfred P. Sloan Foundation.

Sponsored By:

American Experience.

Explore Free Resources
When Blue Jeans Got a Bad Name

Short

When Blue Jeans Got a Bad Name

Over the fourth of July weekend in 1947, 4,000 motorcycle riders roared into Hollister, California for a three-day rally. The small town woke to motorcyclists in an unusual uniform: leather jackets and blue jeans.

Watch