American Experience

When Blue Jeans Got a Bad Name

Clip: Season 34 Episode 1 | 7m 14s | Video has closed captioning.

Over the fourth of July weekend in 1947, 4,000 motorcycle riders, wearing leather jackets and blue jeans roared into Hollister, California for a three-day rally. The small town woke to motorcyclists in an unusual uniform: leather jackets and blue jeans.

Aired: 02/07/22

Rating: NR

Problems Playing Video? | Closed Captioning

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When Blue Jeans Got a Bad Name

Short

When Blue Jeans Got a Bad Name

Over the fourth of July weekend in 1947, 4,000 motorcycle riders roared into Hollister, California for a three-day rally. The small town woke to motorcyclists in an unusual uniform: leather jackets and blue jeans.

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