In the Philippines, lowering smoking rates begins with kids

Clip: 10/14/2016 | 5m 30s

This cancer survivor wants to stop kids in the Philippines from lighting up.

As smoking rates have fallen in the U.S. and Europe, tobacco companies have focused their advertising elsewhere, especially Asia. In the Philippines, 25 percent of the population smokes, and cigarettes are a leading cause of death. But one former smoker is cultivating a grassroots campaign to influence legislation and publicize the dangers -- especially to children. Hari Sreenivasan reports.

Aired 10/14/2016 | Rating NR

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